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'Keeping a Secret' as Launch Strategy →

December 12, 2017 by Mateus Andrade in Original Content, Editorial

Traditionally an announcement regarding a soon to be released project is unveiled months in advance – at least, if not years if it’s a big budget production or product. But the price may be bittersweet, especially when the announcement is met by a legion of fans ready to quench their curiosity. Speculations will arise on social media and specialized media, and that is a good thing for visibility. But what happens if, by any chance, the information is scarce or, as most cases, it is nothing more than a tease?

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Written by Mateus Andrade for Auctoritas

Photography by Kristina Flour 

December 12, 2017 /Mateus Andrade
Original Content, Editorial
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