At a time when retail is withering like an uncared for houseplant, nothing is more refreshing than a store that makes one feel. The Row does this. And it’s not just the pool, or the glass walls, or the rotating lineup of Midcentury Holy Grails (all for sale) that grace its sparse, neutral hued, architect tweaked interiors. It is the fantasy; The Row is an exacting LA dream ushered in by the two girls who perhaps know it better than any.
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Written by Sean Hotchkiss for Cereal Magazine
Photography by Rich Stapleton