When online shopping offers choice, convenience and competitive prices, why would anyone go to an actual shop? In the digital age, bricks-and-mortar shops have to work much harder to attract our attention, let alone custom. Brands rip out and refit their stores every few years: interior design is, clearly, already crucial to their fortunes. But could design go further, and lure us away from our tablets and back onto the high street?
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Written by Rosanna de Lisle for Intelligent Life