Traditionally an announcement regarding a soon to be released project is unveiled months in advance – at least, if not years if it’s a big budget production or product. But the price may be bittersweet, especially when the announcement is met by a legion of fans ready to quench their curiosity. Speculations will arise on social media and specialized media, and that is a good thing for visibility. But what happens if, by any chance, the information is scarce or, as most cases, it is nothing more than a tease?
Written by Mateus Andrade for Auctoritas
Photography by Kristina Flour